{"id":1306,"date":"2025-03-27T09:05:04","date_gmt":"2025-03-27T09:05:04","guid":{"rendered":"https:\/\/verisunucu.net\/blog\/?p=1306"},"modified":"2025-12-13T23:14:56","modified_gmt":"2025-12-13T23:14:56","slug":"google-donusum-izleme-nasil-kurulur-2025","status":"publish","type":"post","link":"https:\/\/verisunucu.net\/blog\/google-donusum-izleme-nasil-kurulur-2025\/","title":{"rendered":"Google D\u00f6n\u00fc\u015f\u00fcm \u0130zleme Nas\u0131l Kurulur? (2025)"},"content":{"rendered":"

Google Ads, ilk kez 23 Ekim 2000 tarihinde “AdWords<\/strong>” ismiyle ortaya \u00e7\u0131km\u0131\u015ft\u0131r. Bu platform reklam verme hizmeti sayesinde 2025 y\u0131l\u0131nda milyonlarca kullan\u0131c\u0131s\u0131 mevcuttur. Bir \u00f6nceki yaz\u0131m\u0131zda size Google ADS \u00fczerinden nas\u0131l istedi\u011finiz gibi bir reklam verebilece\u011finizi anlatm\u0131\u015ft\u0131k, linke<\/a> t\u0131klayarak ula\u015fabilirsiniz. Web siteniz i\u00e7in reklam verdiniz, buraya kadar her \u015fey \u00e7ok iyi ama nas\u0131l takip edebileceksiniz veyahut m\u00fc\u015fterilerinizden olan t\u00fcm d\u00f6n\u00fc\u015fleri nas\u0131l g\u00f6rebilece\u011finizi ve takip edebilece\u011finizi Google D\u00f6n\u00fc\u015f\u00fcm \u0130zleme<\/strong> platformu ile kolayl\u0131kla yapabilirsiniz. Linke<\/a> t\u0131klayarak ula\u015fabilirsiniz. Buradan ald\u0131\u011f\u0131n\u0131z veriler ile sat\u0131\u015flar\u0131n\u0131z\u0131 daha fazla artt\u0131rabilirsiniz. Sitenize ald\u0131\u011f\u0131n\u0131z trafi\u011fi takip edebilirsiniz.\u00a0 Reklam\u0131n\u0131za ka\u00e7 t\u0131klanma geldi\u011fini g\u00f6rebilirsiniz, hangi \u00fclkeden giri\u015f yap\u0131ld\u0131\u011f\u0131n\u0131 ,hangi cihazdan giri\u015f yap\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz. Art\u0131 olarak filtreleme se\u00e7ene\u011fi sizin i\u00e7in kolayl\u0131k olacakt\u0131r.\u00a0\u015eimdi sizinle birlikte Google D\u00f6n\u00fc\u015f\u00fcm \u0130zleme <\/strong>nas\u0131l kurulur\u00a0inceleyelim.<\/p>\n

\"Google<\/p>\n

\u0130lk ad\u0131m\u0131m\u0131z Google <\/strong>aramas\u0131na Tag Manager <\/strong>yaz\u0131n\u0131z ve bu butonuna t\u0131klayan\u0131n\u0131z. Ard\u0131ndan ilk s\u0131radaki linke t\u0131klayarak sayfaya ula\u015f\u0131n\u0131z.<\/p>\n

\"Anasayfa<\/p>\n

Linke t\u0131klad\u0131ktan sonra kar\u015f\u0131la\u015faca\u011f\u0131n\u0131z sayfa yukar\u0131daki g\u00f6rseldir. Burada yapman\u0131z gereken ikinci ad\u0131m\u0131m\u0131z ise sa\u011f \u00fcst k\u00f6\u015fedeki Hesap Olu\u015ftur butonuna t\u0131klamakt\u0131r.<\/p>\n

\"Hesap<\/p>\n

Bu sayfada bilgilerinizi girmeniz gerekiyor fakat \u00f6nemli p\u00fcf noktalara dikkat etmelisiniz. \u0130lk olarak Hesap Ad\u0131n\u0131z\u0131 girmelisiniz ard\u0131ndan ise \u00dclke bilgisini se\u00e7melisiniz ve alt k\u0131sm\u0131nda yazan ” Google’la ve ba\u015fkalar\u0131yla anonim \u015fekilde veri payla\u015f ” butonu mevcuttur iste\u011fe g\u00f6re tercih edebilirsiniz. Gelelim di\u011fer bilgiye Kapsay\u0131c\u0131 Kurulumu burada kendi web sitenizin linkini yap\u0131\u015ft\u0131rmal\u0131s\u0131n\u0131z fakat htps\/\/ \u015feklinde de\u011fil g\u00f6rselde g\u00f6rm\u00fc\u015f oldu\u011funuz verisunucu.net<\/a> gibi yazmal\u0131s\u0131n\u0131z. Hedef Platformlar\u0131nda kendiniz i\u00e7in en uygun olan\u0131 se\u00e7ebilirsiniz. Web siteniz i\u00e7in Web se\u00e7ene\u011fi bizim gibi tercih edebilirsiniz. Web sitesi i\u00e7in AMP tercihte edebiliriz, web sitenizde mobil sayfa i\u00e7in kullanabilirsiniz e\u011fer AMP kullan\u0131yorsan\u0131z.<\/p>\n

\"S\u00f6zle\u015fme<\/p>\n

Olu\u015ftur Butonuna bast\u0131ktan hemen sonra kar\u015f\u0131n\u0131za Google Etiket Y\u00f6neticisi Hizmet \u015eartlar\u0131 S\u00f6zle\u015fmesi onay\u0131 gelecektir.<\/p>\n

\"Google<\/p>\n

Onay verdikten hemen sonra kar\u015f\u0131n\u0131za Google Etiket Y\u00f6neticisi’ni Y\u00fckleyin \u00e7\u0131kacakt\u0131r burada 3 ad\u0131m bulunmaktad\u0131r.<\/p>\n

\"Admin<\/p>\n

\u0130lk ad\u0131m\u0131 uygulaman\u0131z laz\u0131m bunun i\u00e7in sitenizin admin paneline giri\u015f yap\u0131n\u0131z ard\u0131ndan G\u00f6r\u00fcn\u00fcm > Tema d\u00fczenleyici butonuna t\u0131klay\u0131n\u0131z.<\/p>\n

\"Header\"<\/p>\n

Sayfa a\u00e7\u0131ld\u0131ktan hemen sonra sa\u011f taraftan header.php butonuna t\u0131klay\u0131n\u0131z. Ard\u0131ndan ilk ad\u0131m olan kod yap\u0131\u015ft\u0131rmay\u0131 ger\u00e7ekle\u015ftirelim bunun i\u00e7in \u00f6ncelikte kodun yan\u0131nda olan kopyalama i\u015faretine t\u0131klay\u0131n\u0131z.<\/p>\n

\"1.<\/p>\n

Admin panelinize geri d\u00f6nerek kopyalad\u0131\u011f\u0131n\u0131z kodu\u00a0<head> yazan yeri yap\u0131\u015ft\u0131rmal\u0131s\u0131n\u0131z burada dikkat etmeniz gereken \u015fey \/ i\u015faretidir. <head> ba\u015flang\u0131\u00e7t\u0131r ama <\/head> sondur. Sonun \u00fczerine yap\u0131\u015ft\u0131rmal\u0131s\u0131n\u0131z ki hatal\u0131 bir i\u015flem olmas\u0131n.<\/p>\n

\"2.<\/p>\n

\u0130kinci kod i\u00e7in tekrardan ikinci kodun yan\u0131nda olan kopyalama i\u015faretine t\u0131klay\u0131n\u0131z ve admin paneli gelerek <body k\u0131sm\u0131na yap\u0131\u015ft\u0131r\u0131n\u0131z.<\/p>\n

\"Dosya<\/p>\n

Ard\u0131ndan Dosyay\u0131 g\u00fcncelle butonuna bas\u0131n\u0131z.\u00a0<\/span><\/p>\n

\"Test<\/p>\n

3. ad\u0131m i\u00e7inde web sitenizin linkini ekleyerek test et butonuna bas\u0131n\u0131z.<\/p>\n

\"Yeni<\/p>\n

Sayfaya geri d\u00f6nerek Yeni Etiket butonuna t\u0131klay\u0131n\u0131z.<\/p>\n

\"Daha<\/p>\n

Bu ekranda daha fazla bilgi butonuna t\u0131klay\u0131n\u0131z.<\/p>\n

\"Etiket<\/p>\n

Bu sekmede Google ADS se\u00e7ene\u011fini se\u00e7melisiniz.<\/p>\n

\"Google<\/p>\n

Bu sekmede ise Google Ads D\u00f6n\u00fc\u015f\u00fcm \u0130zleme yazan sekmeye t\u0131klay\u0131n\u0131z.<\/p>\n

\"Etiket<\/p>\n

Bu sekmede ise ilk olarak;<\/p>\n

D\u00f6n\u00fc\u015f\u00fcm Kimli\u011fi<\/strong> yani bir m\u00fc\u015fterinin reklamlar\u0131n\u0131z\u0131 t\u0131klamas\u0131n\u0131n ard\u0131ndan ne oldu\u011funu (bir \u00fcr\u00fcn sat\u0131n al\u0131p almad\u0131klar\u0131n\u0131, b\u00fclteninize kaydolup kaydolmad\u0131klar\u0131n\u0131, i\u015fletmenizi aray\u0131p aramad\u0131klar\u0131n\u0131 veya uygulaman\u0131z\u0131 indirip indirmediklerini) g\u00f6steren raporlar olu\u015fturman\u0131za yard\u0131mc\u0131 olur. Bir m\u00fc\u015fteri, de\u011ferli olarak tan\u0131mlad\u0131\u011f\u0131n\u0131z bir i\u015flemi tamamlad\u0131\u011f\u0131nda, bu m\u00fc\u015fteri i\u015flemlerine d\u00f6n\u00fc\u015f\u00fcm<\/strong> ad\u0131 verilir.<\/p>\n

D\u00f6n\u00fc\u015f\u00fcm Etiketi<\/strong> Google Ads d\u00f6n\u00fc\u015f\u00fcm etiketleri, bir m\u00fc\u015fterinin reklamlar\u0131n\u0131z\u0131 t\u0131klamas\u0131n\u0131n ard\u0131ndan ne oldu\u011funu (bir \u00fcr\u00fcn sat\u0131n al\u0131p almad\u0131klar\u0131n\u0131, b\u00fclteninize kaydolup kaydolmad\u0131klar\u0131n\u0131, i\u015fletmenizi aray\u0131p aramad\u0131klar\u0131n\u0131 veya uygulaman\u0131z\u0131 indirip indirmediklerini) g\u00f6steren raporlar olu\u015fturman\u0131za yard\u0131mc\u0131 olur. Bir m\u00fc\u015fteri, de\u011ferli olarak tan\u0131mlad\u0131\u011f\u0131n\u0131z bir i\u015flemi tamamlad\u0131\u011f\u0131nda, bu m\u00fc\u015fteri i\u015flemlerine d\u00f6n\u00fc\u015f\u00fcm ad\u0131 verilir.<\/p>\n

D\u00f6n\u00fc\u015f\u00fcm De\u011feri K<\/strong>ullan\u0131c\u0131lar\u0131n size olan d\u00f6n\u00fc\u015f bilgisi.<\/p>\n

\u0130\u015flem Kimli\u011fi<\/strong> Dinamik i\u015flem kimli\u011fi iletmek, yinelenen d\u00f6n\u00fc\u015f\u00fcmlerin tekrar say\u0131m\u0131n\u0131 \u00f6nlemeye yard\u0131mc\u0131 olur.
\nAyn\u0131 d\u00f6n\u00fc\u015f\u00fcm i\u015flemi i\u00e7in ayn\u0131 i\u015flem kimli\u011fine sahip iki d\u00f6n\u00fc\u015f\u00fcm varsa Google Ads, ikinci d\u00f6n\u00fc\u015f\u00fcm\u00fcn yinelenen bir d\u00f6n\u00fc\u015f\u00fcm oldu\u011funu bilir ve bu d\u00f6n\u00fc\u015f\u00fcm\u00fc saymaz.
\n\u0130\u015flem kimli\u011fi her sipari\u015f i\u00e7in benzersiz olmal\u0131d\u0131r. \u0130\u015flem kimlikleri, m\u00fc\u015fterilerin kimli\u011fini tespit etmek i\u00e7in kullan\u0131labilecek herhangi bir bilgi i\u00e7ermemelidir.<\/p>\n

Para Birimi Kodu<\/strong> Reklam d\u00f6n\u00fc\u015flerinizi hangi para birimde takip etmek istedi\u011finizi belirlemek i\u00e7indir.<\/p>\n

\u00dcr\u00fcn d\u00fczeyinde sat\u0131\u015f verilerini sa\u011fla <\/strong>Google Ads’de al\u0131\u015fveri\u015f sepeti d\u00f6n\u00fc\u015f\u00fcm raporlar\u0131 almak istiyorsan\u0131z, sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcmleri i\u00e7in al\u0131\u015fveri\u015f sepeti verilerini (hangi \u00fcr\u00fcnlerin hangi miktarda ve hangi fiyata sat\u0131ld\u0131\u011f\u0131n\u0131 belirten veriler) g\u00f6nderebilirsiniz.<\/p>\n

Yeni m\u00fc\u015fteri verileri sa\u011fla<\/strong> Sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcmleri i\u00e7in yeni m\u00fc\u015fteri verileri (yeni m\u00fc\u015fterileri ve m\u00fc\u015fterinin ya\u015fam boyu de\u011ferini belirten) g\u00f6ndererek Google Ads’de yeni m\u00fc\u015fteri raporlama ve optimizasyon \u00f6zelliklerinden yararlanabilirsiniz.<\/p>\n

G\u00f6nderim verilerini gir <\/strong>H\u0131zl\u0131 ve \u00dccretsiz gibi reklam uzant\u0131lar\u0131n\u0131n g\u00f6nderim ayarlar\u0131n\u0131 do\u011frulamak i\u00e7in kullan\u0131lacak veriler<\/p>\n

\"Kaydet<\/p>\n

Bilgileri ekledikten hemen sonra kaydet butonuna t\u0131klay\u0131n\u0131z.<\/p>\n

\"Tetikleyici\"<\/p>\n

Bu sayfada Tetikleyici se\u00e7iyoruz, yukar\u0131dan t\u00fcm sayfalar\u0131 se\u00e7iyoruz, se\u00e7enekler sizin tercihiniz. Ve art\u0131k kullan\u0131ma haz\u0131rd\u0131r.<\/p>\n

Hesaplar\u0131n\u0131z g\u00fcvenli\u011fi i\u00e7in vds sat\u0131n al<\/a>abilirsiniz.<\/p>\n

Bir yaz\u0131m\u0131z\u0131n daha sonuna geldik, umar\u0131m sizin i\u00e7in faydal\u0131 bir yaz\u0131 olmu\u015ftur. Bir sonraki yaz\u0131m\u0131zda g\u00f6r\u00fc\u015fmek \u00fczere!<\/p>\n","protected":false},"excerpt":{"rendered":"Google Ads, ilk kez 23 Ekim 2000 tarihinde “AdWords” ismiyle ortaya \u00e7\u0131km\u0131\u015ft\u0131r. Bu platform reklam verme hizmeti sayesinde…","protected":false},"author":1,"featured_media":1318,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1306","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dijital-pazarlama","8":"cs-entry"},"_links":{"self":[{"href":"https:\/\/verisunucu.net\/blog\/wp-json\/wp\/v2\/posts\/1306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verisunucu.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verisunucu.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verisunucu.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verisunucu.net\/blog\/wp-json\/wp\/v2\/comments?post=1306"}],"version-history":[{"count":0,"href":"https:\/\/verisunucu.net\/blog\/wp-json\/wp\/v2\/posts\/1306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verisunucu.net\/blog\/wp-json\/wp\/v2\/media\/1318"}],"wp:attachment":[{"href":"https:\/\/verisunucu.net\/blog\/wp-json\/wp\/v2\/media?parent=1306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verisunucu.net\/blog\/wp-json\/wp\/v2\/categories?post=1306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verisunucu.net\/blog\/wp-json\/wp\/v2\/tags?post=1306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}